BlogList | Digital Iron Group
Blog & Insights
Intelligence on the equipment industry — dealers, OEMs, capital, and technology.
Section 5 of the FTC Act
Section 5 gives the Federal Trade Commission the authority to go after “unfair or deceptive acts or practices
Where are OEM's investing?
At first it looks like innovation. And it is. But that’s not really the whole story.
CNH Industrial is using Palantir
CNH Industrial is using Palantir Technologies to connect its operational data.
Everyone thinks AI is software
Everyone thinks AI is software. Dashboards, copilots, chat interfaces. It’s visible, it’s immediate, and it feels like progress. But it’s not where the real shift is happening.
Shadow AI is already inside your business.
You can’t manage what you can’t see. And right now, most companies have zero visibility into how AI is actually being used.
Why Equipment Dealers Don't Have Decades Anymore
For decades, equipment dealerships operated in a stable environment. That model is breaking down — and the timeline is compressing faster than most dealers realize.
Atlas GmbH Insolvency: What It Signals for the Equipment Industry
Atlas GmbH's insolvency filing is more than a company-specific story — it's a signal about where the equipment industry is heading and what it means for dealers.
Monarch Tractor: What Went Wrong
A closer look at the gap between startup vision, hardware reality, and what the equipment market actually rewards.
Komatsu Isn't Buying Dealerships to Grow Its Distribution Network
What's Really Happening — and What Every Independent Dealer Needs to Know
Navigating the Heavy Equipment Dealer Business System Market: A 2026 Guide for Dealerships
The heavy equipment dealer business system market is experiencing a profound transformation.